Module guides for consumer behaviour, brand management, digital and interactive marketing, marketing analytics.
Course-code guides for marketing modules: consumer behaviour, brand and product management, digital and social marketing, advertising, marketing analytics.
Most of the mark in this unit sits in a single individual portfolio, and that word quietly changes what you are being asked to produce. A folder holds twelve separate pieces of work.
Read article →The unit asks you to understand the digital consumer journey, and the phrase sounds like a description of something real. It is a model.
Read article →Most students arrive at New Products Marketing expecting the assignment to reward the best idea. It does not, or at least not primarily.
Read article →There is a sentence that appears in a large share of undergraduate brand reports, usually near the recommendation: the brand is small, so it should focus on deepening loyalty among its existing customers rather than chasing new ones.
Read article →Consumer Behaviour arrives with a built-in disadvantage. You have been a consumer your whole life, the concepts sound like common sense on first reading, and the lectures describe things you recognise.
Read article →Marketing Strategy at Macquarie University is unusually honest about artificial intelligence. Rather than banning it, the published handbook entry labels the AI approach for all three assessment tasks as open.
Read article →Yes, and it is the single most important thing to understand about this course before you plan your semester.
Read article →Most MKTG1416 submissions are not marked down for a weak section. They are marked down because the sections do not hold together.
Read article →The fastest way to lose marks in MKTG1529 is to submit a campaign plan that lists interactive channels and calls the job done.
Read article →MARK1107 Principles and Practice of Marketing is a 30-credit module at the University of Greenwich, which makes it one of the largest single blocks of credit in a first-year marketing degree.
Read article →The riskiest source for an MKTG1420 assignment is a blog post titled "10 SEO tips that still work".
Read article →MKTG1456 Applied Public Relations Research is where public relations stops being about writing and starts being about proof.
Read article →MGK3201 Big Data and Marketing Analytics rewards students who connect an analytical result to a marketing decision and its cost, not those who report model output.
Read article →MKTG1492 (and its companion code MKTG1493) Marketing and Communication rewards students who build a communications plan where every channel choice serves one message and one audience, not those who list tactics.
Read article →MKTG1507 Contemporary Issues in Digital Marketing rewards students who take a defensible position on a contested issue and support it with theory and evidence, not those who summarise the latest platform trends.
Read article →MRKT201 Advanced Marketing asks you to build a marketing decision on evidence about a defined segment, not to write a marketing plan template around a brand you like.
Read article →MKTG1294 Introduction to Advertising rewards a campaign you can analyse, not one you can admire and that distinction decides your grade.
Read article →MKTG1419 Social Media and Mobile Marketing rewards a strategy you can measure, not a feed you can describe and that gap decides your grade.
Read article →MKT3020 Omnichannel Marketing rewards an integrated customer-experience strategy across channels, not a list of the channels a brand happens to use.
Read article →MKF2801 Marketing Insights rewards turning raw market data into a defensible, decision-ready insight, not collecting numbers or describing a market.
Read article →Six core knowledge tracks, pick a category, read curated articles, or send a question and a MAAS mentor will respond directly.
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Browse articlesModule guides for consumer behaviour, brand management, digital and interactive marketing, marketing analytics.
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