Module guides for consumer behaviour, brand management, digital and interactive marketing, marketing analytics.
Course-code guides for marketing modules: consumer behaviour, brand and product management, digital and social marketing, advertising, marketing analytics.
MKT300 Strategic Marketing Management at the International College of Management, Sydney (ICMS) asks for something most strategy subjects leave out: a growth plan that also survives Australian marketing law.
Read article →Half of them sit in a two-hour exam at the end of semester. The University of Melbourne's 2026 handbook gives the end-of-semester examination 50% of MKTG10001, while the 1,000-word individual essay, the subject most students worry about…
Read article →Because the course no longer lets you write your way through it. Introduction to Marketing at the Australian National University now settles 45% to 50% of the grade on two videos you film and narrate yourself, and finishes with a…
Read article →In MKTG3112 Marketing Communications at the University of Sydney, 50% of the Semester 2, 2026 grade sits in two individual written tasks, and the heavier one, worth 30%, asks you to review the IMC plan your own team submitted and propose a…
Read article →Most of the mark in this unit sits in an individual portfolio, and that word changes what students are asked to produce. A folder holds twelve pieces of work. A portfolio holds one line of thinking that gets better across all twelve.
Read article →The unit asks you to understand the digital consumer journey, and the phrase sounds like a description of something real. It is a model.
Read article →Most students arrive at New Products Marketing expecting the assignment to reward the best idea. It does not, or at least not primarily.
Read article →There is a sentence that appears in a large share of undergraduate brand reports, usually near the recommendation: the brand is small, so it should deepen loyalty among existing customers rather than chase new ones. It sounds prudent.
Read article →Consumer Behaviour arrives with a built-in disadvantage. Students have been consumers their whole lives, so the material feels familiar from the first lecture.
Read article →Marketing Strategy at Macquarie University is unusually honest about artificial intelligence. Rather than banning it, the published handbook entry labels the AI approach for all three assessment tasks as open, because a unit that permits…
Read article →Yes, and it is the most important thing to understand about this course before planning a semester.
Read article →Most MKTG1416 submissions are not marked down for a weak section; they are marked down because the sections do not hold together.
Read article →The fastest way to lose marks in MKTG1529 is to submit a campaign plan that lists interactive channels and calls the job done.
Read article →MARK1107 Principles and Practice of Marketing is a 30-credit module at the University of Greenwich, making it one of the largest blocks of credit in a first-year marketing degree.
Read article →The riskiest source for an MKTG1420 assignment is a blog post titled "10 SEO tips that still work".
Read article →MKTG1456 Applied Public Relations Research is where public relations stops being about writing and starts being about proof.
Read article →MGK3201 Big Data and Marketing Analytics rewards students who connect an analytical result to a marketing decision and its cost, not those who report model output.
Read article →MKTG1492 (and its companion code MKTG1493) Marketing and Communication rewards students who build a plan where every channel choice serves one message and one audience, not those who list tactics.
Read article →MKTG1507 Contemporary Issues in Digital Marketing rewards students who take a defensible position on a contested issue and support it with theory and evidence, not those who summarise the latest platform trends.
Read article →MRKT201 Advanced Marketing asks you to build a marketing decision on evidence about a defined segment, not to write a marketing plan template around a brand you like.
Read article →MKTG1294 Introduction to Advertising rewards a campaign you can analyse, not one you can admire and that distinction decides your grade.
Read article →MKTG1419 Social Media and Mobile Marketing rewards a strategy students can measure, not a feed they can describe, and that gap decides the grade.
Read article →MKT3020 Omnichannel Marketing rewards an integrated customer-experience strategy across channels, not a list of the channels a brand happens to use.
Read article →MKF2801 Marketing Insights rewards turning raw market data into a defensible, decision-ready insight, not collecting numbers or describing a market.
Read article →Seventeen knowledge tracks, pick a category, read curated articles, or send a question and a MAAS mentor will respond directly.
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