Module guides for consumer behaviour, brand management, digital and interactive marketing, marketing analytics.
Course-code guides for marketing modules: consumer behaviour, brand and product management, digital and social marketing, advertising, marketing analytics.
--- Direct answer: MKTG3003 marketing strategy at Macquarie University changed in 2026: a new 20% in-class impromptu Q&A joined a 40% simulation report and a 40% portfolio, after the older two tasks dropped from 50% each.
Read article →An integrated marketing communications plan shows how each message and channel serves one audience and one objective, with each choice backed by evidence.
Read article →Yes, and it is the most important thing to understand about this course before planning a semester.
Read article →MKT300 Strategic Marketing Management at the International College of Management, Sydney (ICMS) asks for something most strategy subjects leave out: a growth plan that also survives Australian marketing law.
Read article →Half of them sit in a two-hour exam at the end of semester. The University of Melbourne's 2026 handbook gives the end-of-semester examination 50% of MKTG10001, while the 1,000-word individual essay, the subject most students worry about…
Read article →Because the course no longer lets you write your way through it. Introduction to Marketing at the Australian National University now settles 45% to 50% of the grade on two videos you film and narrate yourself, and finishes with a…
Read article →In MKTG3112 Marketing Communications at the University of Sydney, 50% of the Semester 2, 2026 grade sits in two individual written tasks, and the heavier one, worth 30%, asks you to review the IMC plan your own team submitted and propose a…
Read article →Most of the mark in this unit sits in an individual portfolio, and that word changes what students are asked to produce. A folder holds twelve pieces of work. A portfolio holds one line of thinking that gets better across all twelve.
Read article →The unit asks you to understand the digital consumer journey, and the phrase sounds like a description of something real. It is a model.
Read article →Most students arrive at New Products Marketing expecting the assignment to reward the best idea. It does not, or at least not primarily.
Read article →There is a sentence that appears in a large share of undergraduate brand reports, usually near the recommendation: the brand is small, so it should deepen loyalty among existing customers rather than chase new ones. It sounds prudent.
Read article →Consumer Behaviour arrives with a built-in disadvantage. Students have been consumers their whole lives, so the material feels familiar from the first lecture.
Read article →Most MKTG1416 submissions are not marked down for a weak section; they are marked down because the sections do not hold together.
Read article →The fastest way to lose marks in MKTG1529 is to submit a campaign plan that lists interactive channels and calls the job done.
Read article →MARK1107 Principles and Practice of Marketing is a 30-credit module at the University of Greenwich, making it one of the largest blocks of credit in a first-year marketing degree.
Read article →The riskiest source for an MKTG1420 assignment is a blog post titled "10 SEO tips that still work".
Read article →MKTG1456 Applied Public Relations Research is where public relations stops being about writing and starts being about proof.
Read article →MGK3201 Big Data and Marketing Analytics rewards students who connect an analytical result to a marketing decision and its cost, not those who report model output.
Read article →MKTG1492 (and its companion code MKTG1493) Marketing and Communication rewards students who build a plan where every channel choice serves one message and one audience, not those who list tactics.
Read article →MKTG1507 Contemporary Issues in Digital Marketing rewards students who take a defensible position on a contested issue and support it with theory and evidence, not those who summarise the latest platform trends.
Read article →MRKT201 Advanced Marketing asks you to build a marketing decision on evidence about a defined segment, not to write a marketing plan template around a brand you like.
Read article →MKTG1294 Introduction to Advertising rewards a campaign you can analyse, not one you can admire and that distinction decides your grade.
Read article →MKTG1419 Social Media and Mobile Marketing rewards a strategy students can measure, not a feed they can describe, and that gap decides the grade.
Read article →MKT3020 Omnichannel Marketing rewards an integrated customer-experience strategy across channels, not a list of the channels a brand happens to use.
Read article →MKF2801 Marketing Insights rewards turning raw market data into a defensible, decision-ready insight, not collecting numbers or describing a market.
Read article →Seventeen knowledge tracks, pick a category, read curated articles, or send a question and a MAAS mentor will respond directly.
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