Marketing· 13 min read
How to write an integrated marketing communications plan
An integrated marketing communications plan shows how each message and channel serves one audience and one objective, with each choice backed by evidence.
Read article → All topics08 · Marketing
Marketing Coursework
Module guides for consumer behaviour, brand management, digital and interactive marketing, marketing analytics.
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Course-code guides for marketing modules: consumer behaviour, brand and product management, digital and social marketing, advertising, marketing analytics.
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Marketing articles
Marketing· 18 min read
MKTG100: can you pass on total marks and still fail the course?
Yes, and it is the most important thing to understand about this course before planning a semester.
Read article →Marketing· 16 min read
MKT300 assignment: how do you build marketing law into the strategy?
MKT300 Strategic Marketing Management at the International College of Management, Sydney (ICMS) asks for something most strategy subjects leave out: a growth plan that also survives Australian marketing law.
Read article →Marketing· 12 min read
MKTG10001 Principles of Marketing: where do the marks sit?
Half of them sit in a two-hour exam at the end of semester. The University of Melbourne's 2026 handbook gives the end-of-semester examination 50% of MKTG10001, while the 1,000-word individual essay, the subject most students worry about…
Read article →Marketing· 14 min read
MKTG2004 Introduction to Marketing at ANU: two videos decide grades
Because the course no longer lets you write your way through it. Introduction to Marketing at the Australian National University now settles 45% to 50% of the grade on two videos you film and narrate yourself, and finishes with a…
Read article →Marketing· 15 min read
MKTG3112 USyd: is your IMC plan integrated or just a channel list?
In MKTG3112 Marketing Communications at the University of Sydney, 50% of the Semester 2, 2026 grade sits in two individual written tasks, and the heavier one, worth 30%, asks you to review the IMC plan your own team submitted and propose a…
Read article →Marketing· 14 min read
MKT20031 Marketing and Innovation: a portfolio is one argument
Most of the mark in this unit sits in an individual portfolio, and that word changes what students are asked to produce. A folder holds twelve pieces of work. A portfolio holds one line of thinking that gets better across all twelve.
Read article →Marketing· 14 min read
MKTG3110 Digital Marketing: the consumer journey is a model
The unit asks you to understand the digital consumer journey, and the phrase sounds like a description of something real. It is a model.
Read article →Marketing· 13 min read
MKTG3114: why does killing your own product idea earn marks?
Most students arrive at New Products Marketing expecting the assignment to reward the best idea. It does not, or at least not primarily.
Read article →Marketing· 13 min read
MKTG3120: why does "build loyalty" fail a brand audit?
There is a sentence that appears in a large share of undergraduate brand reports, usually near the recommendation: the brand is small, so it should deepen loyalty among existing customers rather than chase new ones. It sounds prudent.
Read article →Marketing· 10 min read
MKTG1003 Consumer Behaviour: the unit that feels easy, and is not
Consumer Behaviour arrives with a built-in disadvantage. Students have been consumers their whole lives, so the material feels familiar from the first lecture.
Read article →Marketing· 12 min read
MKTG3003 Marketing Strategy: what is left to mark when AI is allowed?
Marketing Strategy at Macquarie University is unusually honest about artificial intelligence. Rather than banning it, the published handbook entry labels the AI approach for all three assessment tasks as open, because a unit that permits…
Read article →Marketing· 16 min read
MKTG1416 Digital Marketing Strategy and Planning: how do you approach the capstone?
Most MKTG1416 submissions are not marked down for a weak section; they are marked down because the sections do not hold together.
Read article →Marketing· 16 min read
MKTG1529 Interactive Marketing: how do you approach the assignment?
The fastest way to lose marks in MKTG1529 is to submit a campaign plan that lists interactive channels and calls the job done.
Read article →Marketing· 13 min read
MARK1107 Marketing: how do you write the 3,000-word report?
MARK1107 Principles and Practice of Marketing is a 30-credit module at the University of Greenwich, making it one of the largest blocks of credit in a first-year marketing degree.
Read article →Marketing· 13 min read
MKTG1420 Digital Business Development: how do you approach it?
The riskiest source for an MKTG1420 assignment is a blog post titled "10 SEO tips that still work".
Read article →Marketing· 14 min read
MKTG1456 Applied Public Relations Research (RMIT): how do you approach the assignment?
MKTG1456 Applied Public Relations Research is where public relations stops being about writing and starts being about proof.
Read article →Marketing· 13 min read
How to approach the MGK3201 Marketing Analytics assignment?
MGK3201 Big Data and Marketing Analytics rewards students who connect an analytical result to a marketing decision and its cost, not those who report model output.
Read article →Marketing· 13 min read
How to approach the MKTG1492 Marketing Communication assignment?
MKTG1492 (and its companion code MKTG1493) Marketing and Communication rewards students who build a plan where every channel choice serves one message and one audience, not those who list tactics.
Read article →Marketing· 13 min read
How to approach the MKTG1507 Digital Marketing assignment?
MKTG1507 Contemporary Issues in Digital Marketing rewards students who take a defensible position on a contested issue and support it with theory and evidence, not those who summarise the latest platform trends.
Read article →Marketing· 13 min read
How to approach the MRKT201 Advanced Marketing assignment?
MRKT201 Advanced Marketing asks you to build a marketing decision on evidence about a defined segment, not to write a marketing plan template around a brand you like.
Read article →Marketing· 13 min read
MKTG1294 Introduction to Advertising assignment: how do you analyse a campaign?
MKTG1294 Introduction to Advertising rewards a campaign you can analyse, not one you can admire and that distinction decides your grade.
Read article →Marketing· 13 min read
MKTG1419 assignment: how to approach Social Media & Mobile Marketing?
MKTG1419 Social Media and Mobile Marketing rewards a strategy students can measure, not a feed they can describe, and that gap decides the grade.
Read article →Marketing· 12 min read
MKT3020 Omnichannel Marketing assignment: how do you approach it?
MKT3020 Omnichannel Marketing rewards an integrated customer-experience strategy across channels, not a list of the channels a brand happens to use.
Read article →Marketing· 12 min read
MKF2801 at Monash: how do you approach Marketing Insights?
MKF2801 Marketing Insights rewards turning raw market data into a defensible, decision-ready insight, not collecting numbers or describing a market.
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