Module guides for public relations, media studies, professional and digital communication.
Course-code guides for communication modules: public relations, media relations, crisis communication, professional writing, digital content, data visualisation for communication. Covers COMM2xxx and COMM3xxx.
The partner organisation you work with does not mark your work, and the people who mark it will not live with the consequences of it. That gap is the difficulty at the centre of COMM3030.
Read article →Very few courses put the word misuse in their name. When one does, it is telling you something about how it will be assessed. A course called Data Analytics tests whether you can extract a finding.
Read article →COMM2822 Introduction to Databases for Business Analytics at UNSW is the rare business course where your work either runs or it does not, and that clarity misleads people.
Read article →The hardest sentence to write in this course is the one that estimates what your intervention will actually do.
Read article →Almost every guide to a university course answers the same question: how do you get a better mark.
Read article →This course asks you to combine data, a visualisation and a narrative into something powerful enough to drive change. That is a genuinely useful skill, and it sits one small step away from a genuinely serious problem.
Read article →The RMIT course description for COMM2939 opens with a sentence that is also the marking criterion: we all engage with digital settings in our everyday lives, however professional digital communication requires advanced knowledge and skills…
Read article →A language model can produce a fluent, correctly punctuated business report in about three seconds. If fluency is what you are selling, you have already lost the advantage.
Read article →"My internship was all admin work. I have nothing to write about." MAAS mentors hear this in almost every COMM2639 consultation, usually two weeks before the reflective assignment is due. It is the wrong diagnosis.
Read article →A COMM2955 draft that reports an 8% engagement rate and concludes "the campaign was successful" has not made an argument.
Read article →Open almost any student PR plan and you will find a SWOT table sitting between the background section and the objectives, connected to neither. It looks like analysis. It changes nothing.
Read article →COMM2953 Precision Writing for Digital Engagement at RMIT Vietnam is the course where good writing stops being about sounding impressive and starts being about being read.
Read article →COMM2381 Communication Strategy and Planning at RMIT asks you to build a communication plan that flows from a diagnosis, and the rubric rewards the logic connecting objectives to evidence, not a list of tactics.
Read article →COMM2384 Client Management at RMIT asks you to manage a professional relationship between a communication team and its client, and the rubric rewards how you justify and negotiate value, not how neat your campaign looks.
Read article →COMM2699 Issues, Risk and Crisis Communication at RMIT asks you to analyse how an organisation communicates through a threat, and the rubric rewards the theory behind your judgement, not a retelling of events.
Read article →COMM2789 Digital Content Creation at RMIT asks you to plan, produce, and defend content for a client, and the rubric rewards strategy far more than polish.
Read article →COMM2920 Advocacy and Voice in Public Relations asks you to build a campaign that moves a real audience to act on an issue, not just to inform them.
Read article →COMM2921 Contemporary Media Relations asks you to earn real media coverage in a fragmented news cycle, not just to write a tidy press release.
Read article →COMM2829 Genre and Historical Movements asks you to analyse how film genres evolve, the rubric rewards critical argument over plot summary.
Read article →COMM2694 Professional Communication Studio asks you to work like a practising communicator on a live brief, not to write a conventional academic essay.
Read article →Six core knowledge tracks, pick a category, read curated articles, or send a question and a MAAS mentor will respond directly.
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Browse articlesModule guides for strategy, organisational behaviour, entrepreneurship, operations and international business.
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Browse articlesModule guides for public relations, media studies, professional and digital communication.
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