Detailed Information about the Talkshow:
Date: May 10, 2024 (Friday)
Time: 6:00 PM
Venue: Kim Do Hotel (Royal Hotel Saigon) - 133 Nguyen Hue Street, Ben Nghe Ward, District 1, Ho Chi Minh City
Session 1: 6:20 PM - 6:45 PM (Estimated)
Immerse yourself in thrilling behind-the-scenes stories from the media industry, especially in the fashion and beauty sector, from Ms. Nguyen Ngoc Thanh Dan (CEO - Founder of Nang Thom Communication).
With many years of experience in the industry and success in collaborating with renowned designers and brands such as Do Manh Cuong, Do Long, OHUI, and more, Ms. Thanh Dan will bring you fascinating stories and practical insights into the industry.
Session 2: 7:00 PM - 7:30 PM (Estimated)
Uncover the secrets of media crises from an experienced expert - Ms. Dau Thi Kim Thoa (Media Consultant). Join Ms. Thoa as she takes you through real-life case studies from her experience as an editor for prestigious magazines like Phong Cach (the predecessor of Harper's Bazaar) and Her World to managing media for major fashion events like the TikTok Awards 2023.
Ms. Kim Thoa will join us in discussing an issue that is perhaps rarely mentioned in marketing courses: media crisis management. Poor handling can not only damage a brand's image but also lead to a boycott of the brand. What is the secret to the most effective crisis resolution? Can brands turn the tide or is this a battle with a predetermined outcome?